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2014: The Year of Customer Intelligence
This article was originally written by Angel Morales and published by eMarketing + Commerce on January 21, 2014. Read original article here. This is the year it happens. This is the year that all the...
View ArticleCustomer Intelligence is the Key to Success
This article was originally written by Angel Morales and published by Multichannel on January 22, 2014. Read original article here. For the last few decades retailers have understood the need to know...
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Customer Intelligence: Understanding Your Customers Through Data
Long before digital marketing, marketers focused on the question of “who” someone was to a brand. The primary way to define “who” was through recency, frequency and monetary (RFM) analysis. Ironically,...
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